Animated commercial for a new Record & Coffee bar in Tel Aviv. "Holit" is an inspiring place for people who are passionate for music and especially for records. It's a place to socialize, talk and enjoy music. This promo video was inspired by the idea of a "magical loop", to create a place where you can dive in to an alternative reality.
Made in collaboration with a fellow student.
Art Direction course, Fourth year, Shenkar.
Guidance: Merav Shacham